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But eventually, they grew the company to also include the Gofire Suite, a database of medical uses for cannabis broken down by the chemicals ingested, the time of day they should be consumed, and the dosage that’s most beneficial; the data can then be accessed by physicians to give patients. What they did with it: Bribed a local college student to gain access to a 3-D printer at Calfee’s school, which they needed to create their prototype -- and then they used that to get a first round of funding. The biggest hurdle: Right after the company raised its first ,000 in a friends-and-family round, Calfee nearly died in a car crash when the person driving had a seizure.

“That was when John and I came together and said, ‘Listen: Whatever this takes, whatever we have to go through to build this, we will achieve this,’” Calfee says. While recovering from a broken back, Calfee discovered that the opioids he was being prescribed didn’t help as much as the cannabis he was consuming, which is when the idea for the database took root.

The company sells four flavors, including Grape Ape and Mango Maui Wowie; a new collab with drag queen Laganja Estranja, called Pride Passion Fruit, is hitting shelves soon. What they did with it: Bought equipment and materials.

Their origin story: Dennant was working in the denim world, and her longtime friend Cona was in cultivation; the duo were dabbling with consuming edibles but disappointed that they couldn’t find products that fit their healthy lifestyle.


But in reality, there are a ton of thriving businesses in all segments of the cannabis market that started with a great idea and just a piggy bank of savings.

Fruit Slabs’ organic ingredients make it more expensive than most edibles -- and therefore more expensive to sell, even wholesale.



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