As Silverpop notes in its latest Email Marketing Metrics Benchmark Study, “top performers most likely are more vigilant about verifying email addresses before adding them to the database and about doing list hygiene to remove undeliverable addresses.” This advice jibes with that of many marketing experts, including Joe Smith, who offers five ways businesses can drive improvements in lead-nurturing campaigns to boost conversions and increase revenue.
Number one on his list is, “Capture and validate key data to identify, understand, and prioritize leads.” Lead Jen in its ”Cost of Not Validating Data” study reported that seemingly carefully planned sales campaigns can have limited success because managers often overlook one of the most important contributors to success: quality of the data or list.
For most businesses, competitor based pricing is a step up from cost-plus pricing, because there are more external data indicators to guide the pricing process.
You’re still guessing though with competitor based pricing, because most products are not completely congruent.
Of course, you’re still guessing on the margin you’re putting on top of the costs, but more data is better than less in the pricing process.For most, the traditional pricing strategy involves purely focusing on everything that supports the dartboard: marketing, sales, product development, finance, etc.