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To make it unique to you, you might specify the type of expert customers can talk to: “Talk to a qualified psychologist.” Going one step further, you could also tweak the phrase so that it communicates the benefit customers will receive: psychologists will “ease your pain.” If you combine these elements together, you end up with “Let our qualified psychologists ease your pain.” That’s a much more powerful tagline than “talk to an expert.” Alternatively, consider the ad below for the Bud Phone mobile service, which uses a more general approach but rewords a marketing phrase in a unique way.

Rather than simply saying “Pay nothing” or “Get it free,” the advertisement makes a comparison to emphasize the negative consequences of “Pay nothing” and “get it free” are very powerful and catchy sale phrases, but we see them all the time, and many of us have preconceived emotional responses to those words based on our past experiences.

We can’t provide you with any magic words, but there certain marketing phrases with a long, proven history of engaging and persuading potential customers.

You’ve probably seen these power phrases for sales used many times before—in advertisements, documents, signage and other business collateral.

Instead of a call to action, it’s almost like a call to pay.” That sounds much easier to do, doesn’t it?

It also implies: “If you pay for this, you’ll be wasting money because you can get it for free.” It’s a universal concept that any audience can identify with regardless of the product being sold, so in this case, being more general actually works to the company’s advantage.

Even though the best marketing phrases are often considered business cliches, that’s only because they’re a tried-and-true method of grabbing your audience’s attention.

No one wants to be just another voice in a crowd, saying the exact same things as everyone else.

The best business writing consists of an artful blend of dependable marketing phrases and personal creativity.

Can you think of more great marketing phrases that sell?

When they say it, it’s social proof.” Andy Crestodina “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” Mark Cuban, owner of the Dallas Mavericks“Social networks aren’t about Web sites.

They’re about experiences.” Mike Di Lorenzo, NHL social media marketing director“Conversations are happening whether you are there or not.” Kim Garst “Build it, and they will come” only works in the movies.How dare you settle for less when the world has made it so easy for you to be remarkable?

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39 Comments

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