Starting with a goal of finding his forever woman, Mike set specific parameters on his Bumble account that created hyper-focused results.The granular targeting produced great results, ultimately leading to a first date with an ideal wife candidate, Michelle. Mike and Michelle’s first date – talking over coffee – is similar to users who initiate contact with your business through a top-of-funnel Google Search Ad that gets directed to your website.
You set your desired outcome (dates, friends, professional) and then narrow your search settings to your ideal date/friend persona. Starting with the end in mind allows you to then get extremely granular with your targeting and audience.
The continuous engagement leads to a developing relationship with your business!
Let’s uncover how you can use Google Ads as a tool for developing strong, long-lasting relationships with your target customers.
As someone who’s involved in strategizing telecom marketing plans for numerous businesses, having the opportunity to create a personalized journey for different buyers to embark on is both challenging and rewarding.
With all of the tools and software at us marketers’ disposal, like Google Ads, there’s unlimited potential to captivate your target audience and turn them into lifelong buyers. In every relationship, there’s a story that comes with it.It’s important to remember to continue expanding your message to nurture the relationship as you target users further along their buying journeys.