For example, the organizer of an Alcoholics Anonymous group, or someone planning an event at a church, can’t turn the dating feature off.
“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.
It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
This story was originally published on September 20, 2018.
On November 8, Facebook announced that it's rolling out the service in two more countries: Canada and Thailand.
While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.
But in the US at least, younger—and more likely to be single—people say they’re using the social network less.(Paid Tinder users are similarly able to undo their last left swipe.) The second feature allows users to pause their Facebook Dating profile if, say, they want to take a break from the service, or are in an exclusive relationship and no longer looking to meet other people.