She was their longest-running model and named "the most valuable Victoria's Secret Angel" in 2017.
She is also known as a spokesmodel for Maybelline cosmetics since 2003 and for her Super Bowl and Kia Motors commercials.
In the first quarter of 2012, her advertisement campaign increased sales by 50%.
It also provided a 20% increase in stores and online traffic.
Her April 2006 GQ cover was the highest-selling issue of that magazine for the year.
In 2008, she again fronted the cover of GQ, this time attracting a record number of visits to the publication's website.
In 2015, she came in 2nd place with earnings of million.Lima has worked with the most established photographers in fashion such as Annie Leibovitz, Juergen Teller, Bruce Weber, J. Duran, Paolo Roversi, Inez van Lamsweerde and Vinoodh Matidin, Vincent Peters, Mario Sorrenti, Mert Alas and Marcus Piggott, Steven Meisel, David Sims, and Mario Testino.In early 2012, Turkish clothing company Mavi Jeans, contracted with Lima to be the face and spokesmodel for the brand.Her first magazine cover was Marie Claire Brazil in September 1998.
Her first Vogue covers were the Italian Vogue Gioiello in September 2000, on their 20th Anniversary issue, and Vogue Brasil the next month.
Lima has served as brand ambassador for the clothing brand Desigual based in Barcelona, Spain, for the Beachwear collection of Italian brand Calzedonia, and for the ready-to-wear collection of Italian brand Sportmax.