The key word here, "consequential," means that women's looks are dependent on their ability to secure a man and a relationship.
Women aren’t going after less attractive men, they are being pursued by them more often.
Men who are hotter than their wives, however, are more likely to take them for granted.
In a similar study reported in the Journal of Family Psychology, 82 newlyweds were evaluated, and the couples with a wife more attractive than her husband were more content than those couples with equal attractiveness.
A man can carry his weight in the relationship based on any number of factors: athleticism, reputation, personality or social status.
Barber goes on to explain that women care more about their looks because looks are more “consequential” to them.
We’ve felt great taking him out, showing him off to our friends and taking Facebook photos with him.
But at dinner, in bed or watching a movie in the darkness, when we saw his phone blinking and his distant stares, we didn’t feel so comforted.
We’ve come to an age where as much as we secretly yearn for big pecks, full hairlines and six-pack abs, we've also started to yearn for something else; something that will comfort us late at night more than big arms and perfect bone structure: security We’ve all been screwed by the Hot Guy, felt insecure around the good-looking guy or experienced the constant anxiety that comes with dating a guy who thinks he’s better than us.
”As much as love is a drug, worship is an even easier one to get addicted to.